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The Return of Presence: What Becomes Sacred in the Age of Infinite
When everything is content, nothing is cherished. This is the quiet crisis at the heart of the AI revolution—not just what it creates, but what it devalues. If machines can produce images, lyrics, voices, videos, novels, even faces… what then holds worth? The answer may be simpler than we think. In a world saturated with synthetic simulation, the rarest commodity becomes not spectacle—but presence . Not just what is seen, but who is actually there . We are entering an age whe
Victory of USA
Oct 162 min read


The Infinite Palette: How AI Can Enhance and Empower Creators
Not every tool is a threat. To say that AI spells the end of art is to forget what art has always done: adapt. The quill gave way to the press. The easel gave way to the lens. The silent film gave way to sound, then color, then code. And each time, the true artist did not vanish—they evolved. So too with this moment—I hope. AI, for all its unnerving potential, also offers something extraordinary: an infinite palette. Never before has a lone creator had access to so much power
Victory of USA
Oct 153 min read


The Great Unnerving: How AI Threatens the Soul of Storytelling
It’s one thing to replace a paintbrush. It’s another to replace the painter. And yet that’s the line we now approach—not with caution, I might add, but with fervent expectation. With excited curiosity. Already we have talent agencies fighting to represent an AI actress, an AI music artist, and the AI “art” they generate. So, I suppose I should amend my assertion—we are not approaching the line, we are tumbling over it, full steam. The real danger of artificial intelligence (a
Victory of USA
Oct 143 min read


The Reckoning: The Earthquake Beneath our Feat
They will not sound the alarm. There will be no sirens, no president at the podium, no historic headline in bold font. And yet the earthquake has already begun. You can feel it if you’re paying attention—the hum beneath the stage. The trembling of a long-settled ground. The rules are breaking, not suddenly, but systemically. Entire industries that once dictated taste, craft, and meaning are being unseated not by revolt, but by code. This is the quiet apocalypse of entertainme
Victory of USA
Oct 132 min read


The Beast is Yet to Come: Mont Lux Celebrates Cast & Crew Screening for The Beast of Trinity Texas
Downtown Houston was alive with energy this past weekend as Mont Lux member Terry Weaver unveiled his first feature film, The Beast of...
MontLux
Aug 192 min read


The Medium is the Mutation (Pt. 4): What About Music?
The streaming model, dominated by Spotify-style micropayments, has flattened genres and favored volume over depth. But cracks are forming.
MarkJ Cole
Apr 241 min read


The Medium is the Mutation (Pt. 5): In Conclusion
We are not just watching the evolution of genres — we are witnessing the evolution of delivery itself as genre.
MarkJ Cole
Apr 231 min read


The Medium is the Mutation (Pt. 3): WWE and the Return of Form
The platform may be modern, but the logic is ancient. It is Schumpeterian creative destruction, yes—but also selective resurrection.
MarkJ Cole
Apr 231 min read


The Medium is the Mutation (Pt. 2): Monetization and Mutation
Every delivery method of entertainment implies a path to monetization, and that path shapes the creative act. When revenue comes from...
MarkJ Cole
Apr 221 min read


The Medium is the Mutation (Pt. 1): Entertainment, Distribution, and the Evolution of the Product
"The medium doesn’t just carry the message—it molds it."
MarkJ Cole
Apr 211 min read


A Toast to New Beginnings: Mont Lux’s Inaugural Mixer Sets the Stage
On March 6th, Mont Lux officially raised its glass to the future. Held at a hidden speakeasy tucked away in The Woodlands, TX, the club’s...
MontLux
Apr 141 min read


A Hollywood Wave Hits Galveston with '1923' Filming
Texas continues to prove itself as fertile ground for the film industry, with yet another high-profile production choosing the Lone Star...
MontLux
Oct 6, 20242 min read


Mont Lux: North Houston's Premier Entertainment Society
Hollywood is on the move, and much of it is leaving California. From the rise of streaming platforms to union strikes and a series of...
MontLux
Jul 26, 20242 min read


Mont Lux Member Randal Reeder Attends World Premiere of 'Deadpool & Wolverine'
Marvel Studios pulled out all the stops for the world premiere of Deadpool & Wolverine , transforming New York City into a star-studded...
MontLux
Jul 26, 20241 min read


Mont Lux Member Ryan Holland Attends ICFF for Award Winning Project 'Deep Within'
Ryan Holland made a memorable appearance at the International Christian Film & Music Festival (ICFF ‘24) this May, where he co-starred in...
MontLux
Jul 26, 20241 min read
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